CBS13 beat the others to the punch (actually, they even beat the Sac Bee), by running a piece on the night of Monday, March 1, which you can view on their website here. Unfortunately, they don't have a way for me to embed the video on this blog, so you'll have to go to their website to check it out.
Following the CBS13 story, FOX40 this bit:
An hour after the FOX40 story ran, News10 ran this piece:
All the news outlets did a great job in promoting the cause, and it was hella fun working with all of them.